SEO Best Practices to Improve Google Rankings

It may sound harsh, but it’s a fact: if your website isn’t among the top 10 search results for your target keywords, your business might as well be completely invisible to Google.

According to HubSpot, over 75% of users never go past the first page of Google’s search results, – that’s why it is absolutely crucial to invest the time and effort into SEO or Search Engine Optimization.

In this article, our SEO experts at Revinnt have prepared a comprehensive list of must-follow on-page SEO best practices to improve your rankings. Let’s get started!

6 On-Page SEO Best Practices and Must-Follow Strategies

There are several techniques and strategies you can follow to rank better on Google, but, if you don’t get the basics right, your chances of succeeding are slim.

Below you will find the ground rules and SEO best practices that must be followed by everyone, whether you are running an e-commerce store, a personal blog, or a local insulation company.

1. Write Unique Titles, Content, and Descriptions

Avoiding duplicate content across your website is among the most crucial SEO rules to follow. This applies to any type of content on your website, such as:

• Meta description tags
• Page title tags
• Landing pages
• E-commerce product pages
• Category pages
• Image alt text

In a nutshell, this means that whenever you publish a web page, its content must be 100% unique.

2. Include Your Main Keyword at the Beginning of the Content

It’s a no-brainer that you should add your keyword several times throughout the page, but you may not know that the specific location of your keywords also makes a difference.

Ideally, you would want to include your main keyword very close to the top of your page. Why? Because Google places more emphasis on terms near the beginning of a webpage. It’s that simple.

3. Optimize Your Title Tags for SEO

Among the most important SEO best practices is title tag optimization. When coming up with a content title, follow these tips:

• Use one keyword per title. You don’t want to stuff your title with a number of unrelated keywords. Instead, focus on a single main keyword, and, if your page contains quality content, it will naturally rank for other relevant keywords.
• Front-load your main keyword. This simply means that you should always begin your title tag with the target keyword.
• Write compelling, click-worthy titles. When more and more people click on your title, you will find your rankings going up for that keyword. As such, it is important to create title tags that will make people want to click on them to learn more.

4. Optimize Images for SEO

Properly-optimized images not only help you rank in Google Images but can also help to raise your page’s rankings in the general Google search.

Luckily, there are only two image SEO best practices that are super-easy to follow:

• Name your image files with descriptive names.
• Write descriptive alt text that lets search engines know what your image is all about.

5. Publish High-Quality Content

Regularly publishing original, useful content will surely help you rank higher in search results.

While this may seem like an obvious thing to do, the perception of the “quality content” has changed over the years. For example, a 1,000-word blog post may have been effective back in the day, but more and more top websites now invest time, money, and staff into creating long-form articles that are over 2,500 words in length and include useful graphics and visuals along the way.

If blogging isn’t your thing, no need to worry, – at Revinnt, we have a full team of professional writers dedicated to creating premium-quality content for you to enjoy.

Internal linking may be one of the simplest SEO practices to follow: all you need to do is to include a link from one page on your website to another page on the same site.

However, you don’t want to just include a number of random links. Instead, follow these basic tips:

• Always use anchor text that includes your main keyword.
• Add internal links to pages that don’t have much link authority (or simply link from old pages to new ones).

Let Revinnt Take Care of Your SEO and Marketing Needs

Search Engine Optimization is not only about blindly following SEO best practices. It is about keeping your website helpful, trustworthy, and up-to-date to bring the maximum value to its visitors and promote your business.

When you hire a professional digital marketing agency like Revinnt to take care of your SEO and marketing needs, you don’t have to worry about keeping track of the new SEO recommendations or algorithm updates. Instead, you can sit back and let our experienced team of SEO professionals make sure that your website is in accordance with the best practices of on-page SEO.

Contact us today to learn more.